Social Media Management
As social media evolves, market players maintain each channel’s core purpose: the trifecta of connection, communication and community. Sprout Social data showed that 57 percent of consumers will follow a brand's social page to learn about new products or services. It’s why brands should make sure they’re posting content that satisfies connection and engages in communication while building community – instead of posting promotions for users without any thought.
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Social media marketing entails more integrated processes to ensure an interconnectedness between your customer, your content and your company. Simply sharing links to your content or web pages on your social channels is not enough if you hope to achieve results for your social media activities.
Aside from fully understanding and learning the social media management definition by heart, you should master its major processes, too. This will assist you in better understanding how to leverage social media marketing to gain a competitive advantage and effectively bolster your entire marketing strategy.
Here’s what your social media management game plan must include:
Strategy Creation: the map or plan containing your social media goals, steps to achieve them, a corresponding timeline and metrics to track progress
The social media management definition isn't complete without a mention of strategy. It's the master plan, and it helps you visualize what business social media management looks like for you. Some major factors to consider are which platforms to capitalize on, who your audience is, what types of content to produce,
what key performance indicators (KPIs) to measure and which social media management software to use.
Inbound Engagement Monitoring: the process of responding to comments, questions and interactions with all social media content and profiles and continuing conversation initiated by fans Studies show that an average of two-thirds of consumers desire a connection with brands. It makes sense, then, to strive to facilitate two-way communication every chance you get. This is true for all of your social platforms, even when you're deploying Instagram management services or exploring TikTok management solutions using mostly video content.
Analytics Monitoring: the gathering and checking of data against metrics to ensure the accomplishment of results Let data drive your corporate, multi-location business or franchise social media management campaigns. You can monitor important metrics on your chosen platforms, such as engagement metrics (likes, shares and comments), impressions and click-through rates (for targeted social ads).
You stand to benefit from employing an expert social team with experience and success in deploying the social campaigns and strategies your business needs.
Many professionals prefer to rely on software and tools to get the job done. However, while the best social media management tools certainly help streamline your processes, Thrive’s senior social media manager (organic), Alyssa Tear, said these don't replace the need for an expert. Thrive provides you with an experienced social media and content marketer who can align their efforts with your holistic marketing strategy and deliver content that speaks directly to your target audience, driving reach and engagement. As a leader among social media management companies, we exist to deliver an all-encompassing social marketing service to all types of businesses.
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